What is Guest Post Submission?
Guest posts are an effective way to promote your company, build your brand and boost search engine rankings. Plus, they give you a chance to connect with new potential customers. Just make sure that the blogs or writers chosen for guest posting are suitable for your purpose.
1. Select blogs that align with your marketing strategy and social media profiles.
If you want referral and organic traffic, high-quality backlinks, or both, it’s essential to identify relevant blogs that align with your business goals and strategies. Then create a guest blog post topic that will excite the readers and provide useful content they can use as reference.
2. Submit guest posts according to the blog’s guidelines and preferred method, such as via email or post submission form.
Before submitting a guest blog post, do your due diligence and research the blog’s guidelines and reader demographic to guarantee that your content marketing strategy aligns with their interests. Afterward, take the necessary steps for submission to increase the likelihood of being accepted.
3. Craft an effective and SEO-friendly guest post that meets the blog’s standards.
When submitting your guest blog post, make sure all required fields are filled out and an engaging author bio is included. Additionally, sending an email thanking the blog owner for taking time out to read through and responding to comments is a nice gesture.
4. Utilize images to illustrate your post’s points.
Bloggers often include images from their own websites in their blog posts for readers’ enjoyment, so adding these visuals into your guest post can add extra value and keep readers engaged.
5. Include relevant keywords in your guest post’s title tag to drive long-lasting search traffic.
Including a primary keyword within the title tag will enable search engines to index it more quickly and rank it higher on SERPs.
6. Be clear about your guest post’s objectives.
If you want more referral and organic traffic from the guest post, include a link to your website in your author bio. On the contrary, if SEO backlink building is your priority, do not link directly to your homepage but rather select an area relevant to the topic at hand in regards to which the guest post should be written.
7. Submit Your Guest Post to Reputable Sites with High Domain Authority
Utilizing Google to identify blogs with strong root domain authority can increase the odds of acceptance for a guest posting opportunity. Ideally, look for blogs with an engaged audience and that target high-volume yet low competition keywords.
8. Be wary of unscrupulous guest blogging opportunities.
Guest blogging can be an effective way to generate referral and organic traffic, but it also carries risks that could negatively impact your SEO performance and brand reputation. By adhering to certain general rules, you can minimize guest post spam and maximize the experience for both sides.
